A website outage costs you customers: why to monitor availability

Imagine your e-shop has been down since the night and you have no idea. Customers run into an error, leave for the competition, and you only find out in the morning when someone calls you. Every such hour means lost orders and damaged trust. And yet it can easily be prevented.
Why availability matters
A website, e-shop or booking system is today the main channel through which money comes in for many businesses. When they stop working, the impact is immediate:
- Lost revenue - an unavailable e-shop does not sell.
- Loss of trust - a visitor who runs into an error or a security warning may not come back.
- Damaged SEO - if a website is down for a longer time precisely when a search engine visits it, it can hurt your positions in Google.
The problem is that an outage usually does not arrive during the day while you are sitting at your computer. It comes at night, over the weekend or during your holiday.
What is worth monitoring
Availability is not only about whether the website loads. It is useful to keep an eye on things that can catch you off guard unpleasantly:
- Availability (uptime) and response speed of the website and the server.
- SSL certificate validity - once it expires, browsers show visitors a warning and the website looks untrustworthy.
- Domain validity - a missed domain renewal is forgotten surprisingly often.
- Page content - whether something has appeared on it that should not be there, or whether an important element has disappeared.
- Servers and services - ports, DNS, even devices inside the internal company network.
How it works in practice
The principle is simple. A monitoring tool checks your website at short intervals (for example every minute) from several locations. When something goes down, it alerts you immediately by e-mail or a message in Telegram, often before the first customer notices the problem.
It is important that the checks run from several regions. If the website were checked from only one location, a brief outage of that location’s connection would trigger a false alarm. When checking from several regions, only what none of them can see is counted as an outage.
A welcome bonus is a public status page, where both visitors and you can see the current state and the history of availability. It looks transparent and professional.
The Slovak tool ePulz.io
This is exactly what the Slovak service ePulz.io is for. It monitors the availability of websites, servers and APIs, checks the validity of your SSL certificate and domain, and when something is not right, it sends an alert by e-mail or Telegram.
The checks run from three European regions (so no false alarms), the website can be monitored at intervals as short as 1 minute, and a public status page is included. Everything runs on servers in the EU in compliance with GDPR, and you can try it for 7 days free of charge without a payment card. More at epulz.io.
We will take care of it for you
If you would rather not handle the monitoring yourself, we will gladly set it up and connect your websites and servers as part of IT and network management. That way you have the certainty that you will be the first to know about any problem, and we will help solve it quickly.
Need help with IT?
We will take care of your computers, networks and security - for businesses and households in the Liptov region.
Contact us