Business and IT: a complete guide for companies and sole traders

In business, technology either moves you forward or quietly holds you back and costs you money, often without you knowing. A misconfigured business e-mail lands in spam, an expired domain takes down your website and mail, and a site with no structure is found by nobody on Google.

This is a hub page for our articles on the IT around running a business. From the website and brand through domains and payments to day-to-day operations. Pick what you are dealing with right now.

Website, e-shop and SEO

Your website is the shop window of the business today. Start with how to build a quality, well-visited website or e-shop and how to maximise SEO so Google finds you.

• Backlinks: one of the strongest SEO factors
• What a pillar page is and how to build one

Brand and marketing

For people to remember you, you need a consistent brand and considered communication. We explain what a brand kit is and why every company needs one.

• What digital signage is and how it builds a brand
• When to post on social media
• QR codes for business: menus, payments and marketing

Domain and business e-mail

The domain and e-mail are the foundation of a business identity and at the same time the most common source of trouble. Why @gmail hurts a company and an e-mail on your own domain pays off and how a domain expiry quietly takes down site and mail.

• Domain registrars and expired domains: where and how
• Securing business e-mail: SPF, DKIM and DMARC

Payments and contracts

Once you start selling and signing online, it needs doing properly. Look at Stripe payments and what a Merchant of Record is and when a company uses one.

• What an SLA is and what goes with it
• Electronic signature: types, eIDAS and use in a company
• GDPR and IT for a small company: what technology actually solves

People and day-to-day operations

A lot of time is lost on small things around technology and people. We cover how to have IT ready for an employee’s first day and what to do with access when an employee leaves.

• Document digitisation and the paperless office
• The perfect home office: gear and staying sane
• How to focus in an open office

IT as a decision

Sooner or later comes the question of who looks after it all. We cover why every company should have professional IT support and whether outsourcing or an in-house employee pays off more.

• IT outsourcing in the Liptov region: we take care of your business IT

When to leave it to us

A lot of this you can handle yourself, and this overview helps. But when you want a website that genuinely attracts customers, or business IT that simply works and you do not have to deal with it, it pays to leave it to someone who does it every day.

We do website design and optimisation and full IT outsourcing for companies and sole traders. We are from Liptov, so we come to you when needed.

Want to move forward? Get in touch, we will go through what helps you most, with no obligation.